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7 Tips to Make Your Order Page Work Harder

So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She's convinced she needs your product. So she clicks on the order link, with her credit card next to the mouse. She's taken to the order page. What she sees next makes her change her mind and click away. Can you prevent bail out at the crucial moment of ordering? You betcha!

Here are 7 surefire tips to make your order page work harder for you?

Check marks the spot. Add a check box with a big, bold "Yes! I'll take it! I understand I get blah, blah, blah." For extra impact, consider adding a red border around the box so it stands out.

Repeat yourself. Remove all doubt about what the prospect gets for her moolah. List all bonuses and the guarantee (if there is one). Include directions on when and how the product will arrive. Hold her by the hand and take all the mystery out of the order.

Be kind. Remind. We all want to feel like we made a great choice. You already know how cool your product is. Let her know it too. Something as simple as, "You've made a smart decision. Imagine how much your life will improve with this widget."

They like you! They really like you! The order page is a natural place for a stellar testimonial. As my friend Jonathan Mizel (one of the original Internet marketing pioneers) told me, "It's not over until they actually order." Consider adding audio as well. www.redhotaudio.com Studies show it adds a human element to your testimonials.

Type the easy stuff first. Psychologically the credit card fields should be at the bottom of the page after the prospect's name and address. Once she starts typing, the sales resistance goes down and the buy in begins. (Note: One Shopping Cart does this by default.) www.clickstartcart.com

Give 'em options. Some people are still nervous to reveal their credit card info online. If you don't have alternate methods of ordering like by fax or phone, you could be leaving a lot of money on the table. Marty Foley suggests you reassure your prospect that your security (SSL) has "bullet-proof encryption".

Wait! Don't leave! We all hate pop ups (and many are blocked - see the Resource below for an option). But they work. if the prospect clicks away, why not add a pop up box with another offer, like the downloadable version at a cheaper price? After all, she's leaving anyway. What do you have to lose? Tom Antion does this masterfully at www.wedding-toasts.org.

These improvements should take less than 30 minutes to put in place. Tiny tweaks to your copy go a long way toward improving your sales. Never stop improving.

World class copywriter, Lorrie Morgan-Ferrero is the author of the highly acclaimed home study course, Red Hot Copy to Woo Your Target Market and founder of the online copywriting school Red Hot Copywriting Bootcamp, (http://www.red-hot-copy.com/rhcbootcamp.htm). Learn insider secrets to great copywriting from a pro who's been in the trenches with Lorrie's f^ree ezine, Copywriting TNT. Sign up at http://www.red-hot-copy.com

MORE RESOURCES:

Yahoo! News Search Results for website design
Yahoo! News Search Results for website design

• Website sells Shariah-approved sex aids to Muslims
The El Asira home page is a discreet design with two simple links for men and women. The only clue to its content are the small blue and pink hearts at the top of the page.
• New Web Design For Miller's Buggy Line Tours
Digital Hill announces the launch of a new web design for Miller's Buggy Line Tours of Shipshewana, Indiana. This new website for the Shipshewana area business includes a photo gallery, and a CMS editor allowing for easy content editing and creation of both main and sub categories. The new web design gives Miller's Buggy Line Tours the website control they need to easily manage their website and ...
• Website Provides New Access to Denville?s North Jersey Design Center for Impl...
Cosmetic Dentists Daniel Orellana, DDS and William Johnson, DDS have provided North Jersey residents new access to their state of the art offices with the launch of their new website designed by Roadside Multimedia.
• Avery Graphics Design 66 Challenge Contest Winners Announced
Painesville, OH Three designs have crossed the finish line and are in the winners circle of the Avery Graphics Design 66 Challenge. Salute the Soldiers by Daniel Wayne Logue was selected as the winning design, chosen by NASCAR Nationwide Series driver Steve Wallace, the Rusty Wallace Racing team and sponsor 5-Hour Energy. More than 120 entries from across the United States and Canada were ...
• Tampa Web Development Firm Bayshore Solutions Launches the Flatwoods Consulti...
Bayshore Solutions is proud to announce the launch of the Flatwoods Consulting Group Inc. (Flatwoods) website. The Tampa Web design for the ecology and environmental consulting firm website is based on natural photo images and colors portraying a modern look and consistent branding message.

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