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If You Build It, They Will Come?
Building a new website can be a lengthy task. From scratch to the client's specification and then implement additional features and/or changes the client usually has. Sometimes far too much attention is put to the development of building the website and then on launch day expect the massess of visitors to flood in. This simply is not the case, unless you have traffic from another of your sites streaming over to the new one. Time and again I see decent looking websites with no traffic. Even when the designer offers to promote the website, the client most likely refuses on the grounds of cost. In my opinion for a website to succeed in bringing in the masses, a effective promotion and search engine optimisation has to be in force. This costs money, but if you dont get the visitors, you don't get the sales. Making the site pointless and something for the client to look at now and again and admire how nice it looks. Search engine optimisation, although vital, is only one step to the road to success. Once the website is complete, the site promotion should begin. Infact this stage should be considered while the designer is building the site. Creating the site with search engine optimisation in mind. Far too many times does a designer create a site, only for the client to go elsewhere for the site promotion. Falling into the trap of paying someone who claims to submit their site to a ridiculous high number of directories and search engines, for instance eight hundred thousand. Fact is, there isn't that many decent search engines and directories. In my opinion only Google, Yahoo and MSN are good search engines to get any traffic from. For a site promotion to work, a plan is required to maximise the best places to get traffic. This would not only involve submitting manually to the top search engines but also advertising in the best and most appropriate places. Also gaining links to your site from popular sites is important. This all takes time and money. http://www.onestop-webdesign.com
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Jonas Construction Focuses on Clients, Updates Website for Construction and S... Jonas Software, a leader in construction and service management software, shifts their focus to clients with a newly redesigned website. The new website was conceived and designed by Agaric Design and features improved navigation as well as full integration of contact forms for better customer response times. • F1's Hamilton "Lewis's Lowdown" on new website (Motorsport.com) Following his sensational victory at yesterday's Santander British Grand Prix, Vodafone McLaren Mercedes Formula 1 driver Lewis Hamilton offers an exclusive insight into his thoughts and emotions immediately after the race on his re-designed official website www.lewishamilton.com. • Leading Custom Home Designer and Builder Augusta Home Builders Announces Re-L... Mount Param Homes of Augusta, one of Georgia's premier custom home design and construction firms, is very pleased to announce the re-launch of their website with additional resources for people who wish to design their own homes. (PRWeb Jul 7, 2008) Read the full story at http://www.prweb.com/releases/homebuilder/augusta/prweb1078034.htm • Segway CTO leaves to join Apple design team [Doug Field] (Valleywag) Doug Field, described as "the driving force behind Segway" on the company's customer forums, is leaving Segway for Apple, where his role will be "a VP of product design" according to a Segway... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] • City of Melfort upgrades website with new look and more After almost eight mo... After almost eight months of planning, the City of Melfort recently re-launched its website in early June. ?We wanted to go to more modern colors and look, ? City Clerk, Heather Audette said. |
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