 Home | Site Map |
|
|||
|
|
 |
If Its Done Its Done for: Make Your Website Part of Your Business before You Build
Web sites are an Ongoing Part of Business. All too many small business owners build a web site that is considered complete once the final copy is placed. Do not stop there, if you really want to make your investment into the Web part of a profitable marketing solution, you need to ensure that people return to your site, refer it to others, and use it as a resource in their lives or businesses. They Will Come. Well, Some Will? If you have a site that is 'done', you will certainly get new visitors to your site from links, search engines and other marketing, but those visitors will scan through your pages, get whatever information your site has to offer, return once more to see if you have anything new to offer, find nothing new and end their relationship with your site and company. How does that increase your profits? "But I am no Writer." No, but you are an expert at your business, otherwise why would you have started it. You already offer information, tips, and help to your customers over the phone and in person. In your real world of business, all sorts of people will ask you questions about your business and industry on a daily basis. It is these answers that people are looking for, write them down in a notebook or journal and then refer to it when it is time for your next update. Keeping your Web site up to date is an Investment. Ensuring that your web site is a constant resource and beacon for visitors requires you to sit down and write articles, provide links, resources, white papers, demonstrations and answer frequently asked questions. If you don't have the time yourself designate someone from your staff or hire a writer to put together the items that will help your targeted audience. Great web sites are not finished. Great web sites become another part of your business. Jay Gilmore, owner of SmashingRed Web & Marketing, is a Website Developer and Marketing Consultant specializing in Small Business. Based an hour outside of the capital Halifax, in Bridgewater, Nova Scotia, Jay works with micro, home based, small businesses and organizations to achieve their business and personal goals. If you are interested in improving your small business website or developing your first website check out http://www.smashingred.com/ for more information.
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Custom website design company for your online presence We live in a technology oriented environment where most business owners try to establish a durable online presence or to upgrade their existing website, appealing to a custom website design company. Regardless of the web design services you need, those of you who want to make sure they will be working with the best have to know from the very beginning their web design needs and what to ask for ... • Winning by design: how to keep your customers for life Design can make or break your business. So says Dutch-born, Sydney-based brand designer Hans Hulsbosch, the creator of the latest leafy Woolworths logo and Qantas' contoured kangaroo logo. • Ecommerce website development Are you interested in ecommerce website development Do you want to locate a professional e-commerce web design company If your answer to either of these two questions is yes, then you should definitely keep on reading this article. You will receive all the necessary information about companies that have extensive experience in the field of ecommerce website development, being able to provide a... • Website sells Shariah-approved sex aids to Muslims The El Asira home page is a discreet design with two simple links for men and women. The only clue to its content are the small blue and pink hearts at the top of the page. • New Web Design For Hostetler's Lawn Furniture Digital Hill is pleased to announce the new web design for Hostetler's Lawn Furniture of Indiana, serving the web design needs of the greater Warsaw, Indiana area. This new website features an email newsletter sign-up, a CMS editor for allowing easy content editing, a product and category management system for easy creation of both main and sub categories of products, Search Engine Optimization ... |
|
|
|
RELATED ARTICLES
Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole. How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%! Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates at her site from below 1% to just over 4. Instant Relevant Web Site Content - No Its Not a Bot In about the Time it takes to Watch a Reality TV Show (About 1 Hour) I added 10 Pages of Relevant Content to my Web Page without a Bot.Adding content to your Page Fast is Easy with the Use of Free Articles you Can Reprint. Things to Consider Before Starting a Website In the time that I have been using the Internet, (since 1996) I have seen a lot of websites. I have seen a lot of good websites and I have seen a lot that were just plain awful. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. Web Sites - Should I Learn or not? A common dilemma most small and medium businesses face when coming to their web site is if they should take the time to learn how to build a web site or not? Here's my honest thoughts on this topic.If you read my previous article you would know that a web page is fundamentally written in HTML (let's leave the dynamic stuff out for now). Make Your Communication Come Alive Design and layout can make your communication come alive and your message immediately apparent. Now, with so much technology at hand, design becomes much easier, but you must develop the ability to plan and visualize what you want to convey. My Yahoo Search - Beyond Bookmarks Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix. Five Steps to Create Your Software Product with Outsourcing Many executives and investors are skeptical that software products can be developed using outsourcing. Even more skepticism is expressed at the idea of outsourcing version 1. Traffic for Webmasters "If you build it, they will come"; is an age old phenomenon for webmasters that they develop the website and visitors themselves would visit that. This may be true for only a handful of websites but the most important and crucial topic for any webmaster today is to how to get targeted traffic to his website. 5 Tips To Supercharge Your Website Sales Copy The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis. Do Dancers Need A Website? Dance is how you pamper your soul and satiate your creativity. Mesmerized and overwhelmed with the pleasure that the dancer relishes while dancing, often there are some practical aspects that tend to get overlooked. Earning From Your Website Before you start building your site, ask yourself "WHY?". Why did you decide to build your own web site. Do This One Thing to Create a Powerful Product-Selling Web Site Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Ten Quick Tests To Check Your Website For Accessibility The Disability Discrimination Act says that websites must be made accessible to disabled people. So how can you check that your website is up to par? There are a number of basic tests you can make to address some of the main issues that provide a good start in increasing accessibility to your site visitors:1. Now You Have a Web Site - Have You Ever Heard of Accessibility? An accessible Web site is easily approached, easily understood, and useable for all. There are accessibility standards set forth by the World Wide Web Consortium, which all sites should adhere to as much as possible. Website Globalization Globalize Your WebsiteThe Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience. Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. 17 Tips to Plan a Website Everyone wants one.Everyone wishes they knew how to make one. The 2 Most Common Web Site Mistakes When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
|
| Food PeoplesChoice | Web Starter | PhotoLog | Workstations | Web Design | Photo Blog | Articles Searches | Daily Blog MP3 | |
|
|