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Achieving Differentiation With Your Website


Internet Marketing is not a miracle marketing strategy - competition still exists and you need to have a unique approach with regards to:

Web Design
Just as in the "real world", where your brand needs to have a unique look and feel about it, so does your website. You won't have much luck finding a web design template that is consistent with your corporate identity.

Web Page Layout
Layout refers to the way in which your content and navigation system is arranged on your web pages. It's not always easy to have a unique layout - you might argue that you will either have your navigation menu displayed vertically or horizontally across to top of the page. If you can come up with a unique design, you can come up with a unique layout. The more unique the layout the more unique the interaction the visitor will experience.

Interaction
Interaction refers to the way the visitor interacts with the content of your website - you can achieve unique interaction by adopting functionalities that have not been used often before and by having a unique layout & design. Just be sure that these functionalities are user-friendly and do in fact enhance the visitor's experience.

Web Site Content
Content refers to your verbal approach and the type of information you are providing to your website visitor. The Internet is all about sharing information - so why not tell your visitors what they want to know! Providing "quality" content will not only add value to your website visitors experience on your website, but is also vital in help you boost traffic to your website from search engines.

John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.


MORE RESOURCES:

Yahoo! News Search Results for website design
Yahoo! News Search Results for website design

Jonas Construction Focuses on Clients, Updates Website for Construction and S...
Jonas Software, a leader in construction and service management software, shifts their focus to clients with a newly redesigned website. The new website was conceived and designed by Agaric Design and features improved navigation as well as full integration of contact forms for better customer response times.
F1's Hamilton "Lewis's Lowdown" on new website (Motorsport.com)
Following his sensational victory at yesterday's Santander British Grand Prix, Vodafone McLaren Mercedes Formula 1 driver Lewis Hamilton offers an exclusive insight into his thoughts and emotions immediately after the race on his re-designed official website www.lewishamilton.com.
Leading Custom Home Designer and Builder Augusta Home Builders Announces Re-L...
Mount Param Homes of Augusta, one of Georgia's premier custom home design and construction firms, is very pleased to announce the re-launch of their website with additional resources for people who wish to design their own homes. (PRWeb Jul 7, 2008) Read the full story at http://www.prweb.com/releases/homebuilder/augusta/prweb1078034.htm
Segway CTO leaves to join Apple design team [Doug Field] (Valleywag)
Doug Field, described as "the driving force behind Segway" on the company's customer forums, is leaving Segway for Apple, where his role will be "a VP of product design" according to a Segway... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
City of Melfort upgrades website with new look and more After almost eight mo...
After almost eight months of planning, the City of Melfort recently re-launched its website in early June. ?We wanted to go to more modern colors and look, ? City Clerk, Heather Audette said.

 

 

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