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Your Website Should Be Selling
It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too." This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling. When planning your page copy, keep in mind the following points:
If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business. About The Author Ben Norbury is Director of Design and Development at Arclid.com Ltd. a company that has recently launched its new Website Healthcheck service. This new service identifies and corrects issues that are affecting website sales. To learn more go to: http://www.arclid.com
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Custom website design company for your online presence We live in a technology oriented environment where most business owners try to establish a durable online presence or to upgrade their existing website, appealing to a custom website design company. Regardless of the web design services you need, those of you who want to make sure they will be working with the best have to know from the very beginning their web design needs and what to ask for ... • Winning by design: how to keep your customers for life Design can make or break your business. So says Dutch-born, Sydney-based brand designer Hans Hulsbosch, the creator of the latest leafy Woolworths logo and Qantas' contoured kangaroo logo. • Ecommerce website development Are you interested in ecommerce website development Do you want to locate a professional e-commerce web design company If your answer to either of these two questions is yes, then you should definitely keep on reading this article. You will receive all the necessary information about companies that have extensive experience in the field of ecommerce website development, being able to provide a... • Website sells Shariah-approved sex aids to Muslims The El Asira home page is a discreet design with two simple links for men and women. The only clue to its content are the small blue and pink hearts at the top of the page. • New Web Design For Hostetler's Lawn Furniture Digital Hill is pleased to announce the new web design for Hostetler's Lawn Furniture of Indiana, serving the web design needs of the greater Warsaw, Indiana area. This new website features an email newsletter sign-up, a CMS editor for allowing easy content editing, a product and category management system for easy creation of both main and sub categories of products, Search Engine Optimization ... |
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