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Your Website Should Be Selling
It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too." This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling. When planning your page copy, keep in mind the following points:
If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business. About The Author Ben Norbury is Director of Design and Development at Arclid.com Ltd. a company that has recently launched its new Website Healthcheck service. This new service identifies and corrects issues that are affecting website sales. To learn more go to: http://www.arclid.com
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Long Island Web Design Company Benjamin Marc.com Launches New Website (PRWeb) Benjamin Marc.com has launched their new website to showcase our additional new products and services. Benjamin Marc.com started as a web design company and now have grown into a full service business development company. (PRWeb Oct 4, 2008) Read the full story at http://www.prweb.com/releases/2008/10/prweb1419494.htm • Long Island Web Design Company Benjamin Marc.com Launches New Website (PRWeb ... Benjamin Marc.com has launched their new website to showcase our additional new products and services. Benjamin Marc.com started as a web design company and now have grown into a full service business development company. • New Laser Design/GKS Website Improves Access to Information and Demos (Thomas... (MINNEAPOLIS, MN, U.S.A.; September 30, 2008) - Laser Design, Inc. and GKS Inspection Services, leading global providers of 3D laser scanning systems and services for more than 20 years, launched their new, improved website this week. The redesigned site, www.laserdesign.com, provides updated product and services information, as well as current news and case studies. "Fast accessibility to ... • Sitemasher's Innovative Website Platform Goes Prime Time After Extensive Comm... To help simplify the website development and management process, Sitemasher today introduced the full availability of its online website platform. Unlike other systems on the market, Sitemasher combines an intuitive website builder, content management, analytics, search engine optimization and website hosting in one powerful online tool. This tool and workflow enables everyone involved with the ... • Sitemasher's website platform goes live (CIOL) VANCOUVER, CANADA: To help simplify the website development and management process, Sitemasher has introduced the full availability of its online website platform. |
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